Recently, a new class of software has emerged from research labs and begun to embed itself on our smartphones, tablets, laptops, Web sites, and even enterprise systems. Called cognitive computing, this new class of software learns about us — our likes and our dislikes as well as what we do and in what context — and then uses that learning to answer questions, predict our needs and actions, and even make recommendations to us. Over the next decade, cognitive computing–based software will become ubiquitous from both a consumer perspective and an enterprise perspective. Most enterprises will have cognitive systems providing discovery, advice, and recommendations for internal and external decision support as well as carrying out actions similar to customer or enterprise. Industries — such as financial services — that use or touch information in one way or another are candidates for these next generations of cognitive systems.
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